Aarvian / Telecom Operator
›
Zone Drilldown
East of England · Zone

Cambridge

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
73%
Low
Network
83.5 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 24.47
High
Churn Risk
2.3%
Normal
Total Subscribers
107,156
of 146,000 population
Blended ARPU
£24.47
HVC ARPU £55.22
Revenue (annual)
£31.47M
15.9% HVC contribution
High Value
17,038
15.9% of base
Mid Value
41,008
38.3% of base
Low Value
49,110
45.8% of base
Churn Risk
2.3%
Within normal range
Multi-SIM
14.7%
Competitor SIM penetration
Data Users
76.0%
18.0% use intl