Aarvian / Telecom Operator
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Executive · National view · all English zones
Where to attack, defend & grow ARPU
Live strategy grid across all 57 English zones in 9 regions. Composite of penetration, network FOM, customer value and distribution strength — recomputed every refresh cycle.
Total Subscribers
16,090,618
99.4% penetration
Blended ARPU
£25.71
20.4% HVC mix
Revenue (annual)
£4963.49M
57 zones
Revenue at Risk
£222.11M
+673,323 addressable subs
Poor BTS
13.7%
230 of 1,684 sites
Retailers / 1k subs
0.13
2,072 Operator vs 3,219 comp.
Key Attention Areas
Where the Operator must act now
5 priority items · 2 critical · auto-generated by the Strategy Orchestrator
CriticalRevenue at risk
HVC erosion in Birmingham
£7.9M at risk
Birmingham · West Midlands
Penetration 95.9% (high), churn 5.1%, FOM 82.0. Competitor SIM share 11.2%.
Launch 90-day HVC retention offer targeted at top 37419 subs
Audit 23 poor BTS sites — accelerate upgrade
Activate +1 flagship store + door-to-door retention sweep
Retention Marketing + Network Ops 30 days
CriticalNetwork quality
Network failing in Southampton
FOM 65.3 (Poor)
Southampton · South East
6 of 21 sites poor; DCR data 2.15%, throughput DL 22.9 Mbps.
Emergency capex of £1M for poor-BTS swap
Capacity expansion on over-utilised cells (3G shutdown gain)
RAN engineering site-survey within 14 days
RAN Engineering Q1 2026
HighGrowth opportunity
Untapped market in Plymouth
+97,084 addressable subs
Plymouth · South West
Penetration only 73.1%. ARPU £23.19. S&D rank Excellent. Network healthy (76.2 FOM).
Open 2 new flagship stores within 60 days
Targeted acquisition campaign — projected £8M Year-1 revenue
Activate field sales sweep through high-value postcodes
Channel Ops + Acquisition Marketing 60 days
HighDistribution gap
Under-distributed: Reading
0.1 retailers / 1k subs
Reading · South East
Only 14 operator stores vs 43 competitor stores.
Recruit +3 new retail partners
Lift Tier-A retailer commissions by 2pp for 90 days
Open partner pipeline outreach in priority postcodes
Channel Operations 45 days
MediumCompetitor pressure
Multi-SIM bleed in Reading
27.2% multi-SIM
Reading · South East
Subscribers actively carrying a competitor SIM. Churn risk 9.9%, network FOM 70.6.
Launch 'single-SIM' loyalty bonus targeting multi-SIM cohort
Cross-sell broadband bundle to lock in primary line
Investigate competitor promo aggressively in zone — countermeasure within 30 days
Retention Marketing 30 days
12-month trend
Subscribers · Revenue · Network FOM · Churn
Subs growth: +13.7% over 12 months
Subscribers
- Avg FOM
- Churn %
Network FOM & Churn
Strategy Grid
57 zones classified
57
Zones
Attack
1221%
Defend
1425%
Maintain
3154%
Subscriber Value Mix
16,090,618 subscribers
20%
HVC share
High value
3,276,278Mid value
6,472,008Low value
6,342,332Agent Activity
Recent autonomous actions
S&D
2m ago
Flagged distribution gap
AttackPlymouth
Customer Intel
14m ago
Detected HVC churn risk
AttackSouthampton
S&D
47m ago
Identified flagship opportunity
AttackMilton Keynes
Orchestrator
1h ago
Reclassified zone
AttackNewcastle upon Tyne
Customer Intel
2h ago
Multi-SIM spike detected
AttackLeicester
Network Quality
3h ago
Capex priority shortlisted
AttackDerby
Market Intel
5h ago
Competitor expansion alert
AttackCambridge
S&D
8h ago
Commission scenario modelled
AttackNorthampton
Top Attack Zones
Highest revenue opportunity