Aarvian / Telecom Operator
›
Zone Drilldown
East Midlands · Zone

Derby

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
88%
Low
Network
73.9 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 24.12
High
Churn Risk
11.6%
Elevated
Total Subscribers
227,226
of 257,000 population
Blended ARPU
£24.12
HVC ARPU £49.29
Revenue (annual)
£65.77M
12.1% HVC contribution
High Value
27,472
12.1% of base
Mid Value
82,785
36.4% of base
Low Value
116,969
51.5% of base
Churn Risk
11.6%
Elevated — intervention needed
Multi-SIM
25.0%
Competitor SIM penetration
Data Users
84.8%
16.6% use intl