Aarvian / Telecom Operator
›
Zone Drilldown
East Midlands · Zone

Northampton

Attack· P1Drive Acquisition
“Expand HVC campaigns + channel push”
Why this verdict
Penetration
86%
Low
Network
86.4 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 22.22
High
Churn Risk
3.3%
Normal
Total Subscribers
193,594
of 224,000 population
Blended ARPU
£22.22
HVC ARPU £43.75
Revenue (annual)
£51.61M
15.6% HVC contribution
High Value
30,213
15.6% of base
Mid Value
64,196
33.2% of base
Low Value
99,185
51.2% of base
Churn Risk
3.3%
Within normal range
Multi-SIM
13.8%
Competitor SIM penetration
Data Users
73.9%
9.1% use intl