Aarvian / Telecom Operator
›
Zone Drilldown
South West · Zone

Plymouth

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
73%
Low
Network
76.2 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 23.19
High
Churn Risk
6.0%
Normal
Total Subscribers
192,216
of 263,000 population
Blended ARPU
£23.19
HVC ARPU £55.09
Revenue (annual)
£53.48M
14.3% HVC contribution
High Value
27,473
14.3% of base
Mid Value
61,460
32.0% of base
Low Value
103,283
53.7% of base
Churn Risk
6.0%
Within normal range
Multi-SIM
15.3%
Competitor SIM penetration
Data Users
73.1%
21.1% use intl