Aarvian / Telecom Operator
›
Zone Drilldown
East Midlands · Zone

Nottingham

Defend· P1Protect HVC
“Network upgrade + retention offers”
Why this verdict
Penetration
101%
High
Network
67.3 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 22.79
High
Churn Risk
12.8%
Elevated
Total Subscribers
336,281
of 332,000 population
Blended ARPU
£22.79
HVC ARPU £55.35
Revenue (annual)
£91.97M
14.1% HVC contribution
High Value
47,519
14.1% of base
Mid Value
115,125
34.2% of base
Low Value
173,637
51.6% of base
Churn Risk
12.8%
Elevated — intervention needed
Multi-SIM
19.8%
Competitor SIM penetration
Data Users
75.9%
9.8% use intl