Aarvian / Telecom Operator
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Zone Drilldown
South East · Zone

Reading

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
87%
Low
Network
70.6 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 24.28
High
Churn Risk
9.9%
Elevated
Total Subscribers
140,776
of 161,000 population
Blended ARPU
£24.28
HVC ARPU £51.5
Revenue (annual)
£41.01M
16.1% HVC contribution
High Value
22,720
16.1% of base
Mid Value
52,735
37.5% of base
Low Value
65,321
46.4% of base
Churn Risk
9.9%
Elevated — intervention needed
Multi-SIM
27.2%
Competitor SIM penetration
Data Users
81.5%
20.4% use intl