Aarvian / Telecom Operator
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Zone Drilldown
South East · Zone

Southampton

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
76%
Low
Network
65.3 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 25.6
High
Churn Risk
10.1%
Elevated
Total Subscribers
193,728
of 254,000 population
Blended ARPU
£25.6
HVC ARPU £57.33
Revenue (annual)
£59.52M
13.1% HVC contribution
High Value
25,291
13.1% of base
Mid Value
70,380
36.3% of base
Low Value
98,057
50.6% of base
Churn Risk
10.1%
Elevated — intervention needed
Multi-SIM
14.4%
Competitor SIM penetration
Data Users
72.9%
15.0% use intl