Aarvian / Telecom Operator
›
Zone Drilldown
East Midlands · Zone

Leicester

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
92%
Low
Network
65.6 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 24.27
High
Churn Risk
12.1%
Elevated
Total Subscribers
325,110
of 354,000 population
Blended ARPU
£24.27
HVC ARPU £53.02
Revenue (annual)
£94.69M
14.5% HVC contribution
High Value
47,265
14.5% of base
Mid Value
99,654
30.7% of base
Low Value
178,191
54.8% of base
Churn Risk
12.1%
Elevated — intervention needed
Multi-SIM
19.1%
Competitor SIM penetration
Data Users
77.1%
14.0% use intl