Aarvian / Telecom Operator
›
Zone Drilldown
West Midlands · Zone

Birmingham

Defend· P1Protect HVC
“Network upgrade + retention offers”
Why this verdict
Penetration
96%
High
Network
82 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 29.09
High
Churn Risk
5.1%
Normal
Total Subscribers
1,096,904
of 1,144,000 population
Blended ARPU
£29.09
HVC ARPU £51.7
Revenue (annual)
£382.85M
22.7% HVC contribution
High Value
249,466
22.7% of base
Mid Value
489,025
44.6% of base
Low Value
358,413
32.7% of base
Churn Risk
5.1%
Within normal range
Multi-SIM
11.2%
Competitor SIM penetration
Data Users
91.8%
10.4% use intl