Aarvian / Telecom Operator
›
Zone Drilldown
Yorkshire & Humber · Zone

Leeds

Defend· P1Protect HVC
“Network upgrade + retention offers”
Why this verdict
Penetration
117%
High
Network
75.2 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 27.22
High
Churn Risk
2.8%
Normal
Total Subscribers
926,607
of 793,000 population
Blended ARPU
£27.22
HVC ARPU £43.69
Revenue (annual)
£302.71M
22.5% HVC contribution
High Value
208,121
22.5% of base
Mid Value
397,017
42.8% of base
Low Value
321,469
34.7% of base
Churn Risk
2.8%
Within normal range
Multi-SIM
7.5%
Competitor SIM penetration
Data Users
90.9%
12.8% use intl