Aarvian / Telecom Operator
›
Zone Drilldown
South East · Zone

Milton Keynes

Attack· P1Drive Acquisition
“Expand HVC campaigns + channel push”
Why this verdict
Penetration
84%
Low
Network
85.9 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 23.01
High
Churn Risk
3.9%
Normal
Total Subscribers
220,791
of 264,000 population
Blended ARPU
£23.01
HVC ARPU £54.58
Revenue (annual)
£60.97M
14.1% HVC contribution
High Value
31,217
14.1% of base
Mid Value
69,637
31.5% of base
Low Value
119,937
54.3% of base
Churn Risk
3.9%
Within normal range
Multi-SIM
7.7%
Competitor SIM penetration
Data Users
87.1%
10.2% use intl