Aarvian / Telecom Operator
›
Zone Drilldown
East of England · Zone

Norwich

Maintain· P4Monitor
“Low priority”
Why this verdict
Penetration
70%
Low
Network
69.1 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 21.74
Low
Churn Risk
9.2%
Elevated
Total Subscribers
98,456
of 140,000 population
Blended ARPU
£21.74
HVC ARPU £48.61
Revenue (annual)
£25.69M
17.9% HVC contribution
High Value
17,666
17.9% of base
Mid Value
31,224
31.7% of base
Low Value
49,566
50.3% of base
Churn Risk
9.2%
Elevated — intervention needed
Multi-SIM
22.4%
Competitor SIM penetration
Data Users
83.5%
12.0% use intl