Aarvian / Telecom Operator
›
Zone Drilldown
East of England · Zone

Ipswich

Maintain· P4Monitor
“Low priority”
Why this verdict
Penetration
85%
Low
Network
80.2 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 19.64
Low
Churn Risk
5.3%
Normal
Total Subscribers
117,087
of 138,000 population
Blended ARPU
£19.64
HVC ARPU £55.19
Revenue (annual)
£27.59M
14.1% HVC contribution
High Value
16,493
14.1% of base
Mid Value
35,905
30.7% of base
Low Value
64,689
55.2% of base
Churn Risk
5.3%
Within normal range
Multi-SIM
11.7%
Competitor SIM penetration
Data Users
73.9%
17.4% use intl