Aarvian / Telecom Operator
›
Zone Drilldown
East of England · Zone

Luton

Maintain· P4Steady State
“Optimise efficiency”
Why this verdict
Penetration
99%
High
Network
87.8 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 20.17
Low
Churn Risk
4.5%
Normal
Total Subscribers
211,430
of 213,000 population
Blended ARPU
£20.17
HVC ARPU £57.37
Revenue (annual)
£51.18M
11.2% HVC contribution
High Value
23,651
11.2% of base
Mid Value
81,472
38.5% of base
Low Value
106,307
50.3% of base
Churn Risk
4.5%
Within normal range
Multi-SIM
11.8%
Competitor SIM penetration
Data Users
76.1%
19.4% use intl