Aarvian / Telecom Operator
›
Zone Drilldown
East of England · Zone

Southend-on-Sea

Maintain· P4Monitor
“Low priority”
Why this verdict
Penetration
69%
Low
Network
72.2 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 20.8
Low
Churn Risk
15.8%
Elevated
Total Subscribers
125,556
of 183,000 population
Blended ARPU
£20.8
HVC ARPU £48.53
Revenue (annual)
£31.34M
11.9% HVC contribution
High Value
14,892
11.9% of base
Mid Value
40,963
32.6% of base
Low Value
69,701
55.5% of base
Churn Risk
15.8%
Elevated — intervention needed
Multi-SIM
24.3%
Competitor SIM penetration
Data Users
79.0%
16.9% use intl