Aarvian / Telecom Operator
›
Zone Drilldown
London · Zone

Camden

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
126%
High
Network
92.7 FOM
Excellent
S&D Rank
Strong
Excellent
Customer Value
ARPU 30.65
High
Churn Risk
2.1%
Normal
Total Subscribers
338,791
of 270,000 population
Blended ARPU
£30.65
HVC ARPU £50.51
Revenue (annual)
£124.60M
29.1% HVC contribution
High Value
98,509
29.1% of base
Mid Value
139,121
41.1% of base
Low Value
101,161
29.9% of base
Churn Risk
2.1%
Within normal range
Multi-SIM
13.6%
Competitor SIM penetration
Data Users
94.2%
9.8% use intl