Aarvian / Telecom Operator
›
Zone Drilldown
London · Zone

Tower Hamlets

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
104%
High
Network
87.6 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 29.64
High
Churn Risk
3.6%
Normal
Total Subscribers
336,627
of 324,000 population
Blended ARPU
£29.64
HVC ARPU £44.1
Revenue (annual)
£119.74M
32.2% HVC contribution
High Value
108,278
32.2% of base
Mid Value
150,145
44.6% of base
Low Value
78,204
23.2% of base
Churn Risk
3.6%
Within normal range
Multi-SIM
13.3%
Competitor SIM penetration
Data Users
88.8%
16.5% use intl