Aarvian / Telecom Operator
›
Zone Drilldown
London · Zone

Southwark

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
115%
High
Network
93.8 FOM
Excellent
S&D Rank
Strong
Excellent
Customer Value
ARPU 33.85
High
Churn Risk
3.5%
Normal
Total Subscribers
366,307
of 318,000 population
Blended ARPU
£33.85
HVC ARPU £55.94
Revenue (annual)
£148.77M
32.3% HVC contribution
High Value
118,338
32.3% of base
Mid Value
166,591
45.5% of base
Low Value
81,378
22.2% of base
Churn Risk
3.5%
Within normal range
Multi-SIM
9.3%
Competitor SIM penetration
Data Users
90.6%
8.9% use intl