Aarvian / Telecom Operator
›
Zone Drilldown
London · Zone

Lambeth

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
118%
High
Network
93.5 FOM
Excellent
S&D Rank
Strong
Excellent
Customer Value
ARPU 25.94
High
Churn Risk
5.7%
Normal
Total Subscribers
374,086
of 318,000 population
Blended ARPU
£25.94
HVC ARPU £51.23
Revenue (annual)
£116.43M
24.4% HVC contribution
High Value
91,316
24.4% of base
Mid Value
169,563
45.3% of base
Low Value
113,207
30.3% of base
Churn Risk
5.7%
Within normal range
Multi-SIM
8.8%
Competitor SIM penetration
Data Users
90.4%
18.5% use intl