Aarvian / Telecom Operator
›
Zone Drilldown
London · Zone

Croydon

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
111%
High
Network
86.7 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 29.1
High
Churn Risk
5.4%
Normal
Total Subscribers
428,172
of 386,000 population
Blended ARPU
£29.1
HVC ARPU £54.96
Revenue (annual)
£149.53M
25.9% HVC contribution
High Value
110,888
25.9% of base
Mid Value
176,499
41.2% of base
Low Value
140,785
32.9% of base
Churn Risk
5.4%
Within normal range
Multi-SIM
7.3%
Competitor SIM penetration
Data Users
89.3%
19.0% use intl