Aarvian / Telecom Operator
›
Zone Drilldown
North West · Zone

Manchester

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
115%
High
Network
87 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 28.28
High
Churn Risk
5.4%
Normal
Total Subscribers
637,514
of 553,000 population
Blended ARPU
£28.28
HVC ARPU £54.28
Revenue (annual)
£216.36M
23.2% HVC contribution
High Value
147,695
23.2% of base
Mid Value
258,988
40.6% of base
Low Value
230,831
36.2% of base
Churn Risk
5.4%
Within normal range
Multi-SIM
13.5%
Competitor SIM penetration
Data Users
93.5%
12.4% use intl