Aarvian / Telecom Operator
›
Zone Drilldown
North West · Zone

Liverpool

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
112%
High
Network
85.6 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 27.33
High
Churn Risk
5.4%
Normal
Total Subscribers
557,255
of 500,000 population
Blended ARPU
£27.33
HVC ARPU £54.26
Revenue (annual)
£182.78M
19.7% HVC contribution
High Value
109,921
19.7% of base
Mid Value
207,956
37.3% of base
Low Value
239,378
43.0% of base
Churn Risk
5.4%
Within normal range
Multi-SIM
8.8%
Competitor SIM penetration
Data Users
89.2%
16.0% use intl