Aarvian / Telecom Operator
›
Zone Drilldown
North West · Zone

Bolton

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
108%
High
Network
90.6 FOM
Excellent
S&D Rank
Strong
Excellent
Customer Value
ARPU 22.57
High
Churn Risk
5.4%
Normal
Total Subscribers
308,465
of 287,000 population
Blended ARPU
£22.57
HVC ARPU £41.35
Revenue (annual)
£83.55M
22.0% HVC contribution
High Value
67,997
22.0% of base
Mid Value
114,625
37.2% of base
Low Value
125,843
40.8% of base
Churn Risk
5.4%
Within normal range
Multi-SIM
9.3%
Competitor SIM penetration
Data Users
88.2%
9.4% use intl