Aarvian / Telecom Operator
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Zone Drilldown
South East · Zone

Brighton & Hove

Defend· P1Protect HVC
“Network upgrade + retention offers”
Why this verdict
Penetration
104%
High
Network
65.8 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 23.17
High
Churn Risk
7.6%
Normal
Total Subscribers
301,132
of 290,000 population
Blended ARPU
£23.17
HVC ARPU £47.38
Revenue (annual)
£83.71M
12.5% HVC contribution
High Value
37,729
12.5% of base
Mid Value
106,230
35.3% of base
Low Value
157,173
52.2% of base
Churn Risk
7.6%
Within normal range
Multi-SIM
15.4%
Competitor SIM penetration
Data Users
86.4%
12.8% use intl