Aarvian / Telecom Operator
›
Zone Drilldown
South East · Zone

Oxford

Defend· P1Protect HVC
“Network upgrade + retention offers”
Why this verdict
Penetration
104%
High
Network
73.6 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 24.9
High
Churn Risk
11.4%
Elevated
Total Subscribers
158,085
of 152,000 population
Blended ARPU
£24.9
HVC ARPU £44.78
Revenue (annual)
£47.23M
13.2% HVC contribution
High Value
20,790
13.2% of base
Mid Value
62,504
39.5% of base
Low Value
74,791
47.3% of base
Churn Risk
11.4%
Elevated — intervention needed
Multi-SIM
21.9%
Competitor SIM penetration
Data Users
79.6%
8.2% use intl