Aarvian / Telecom Operator
›
Zone Drilldown
South West · Zone

Bournemouth

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
93%
Low
Network
70.1 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 26.36
High
Churn Risk
9.0%
Elevated
Total Subscribers
183,807
of 197,000 population
Blended ARPU
£26.36
HVC ARPU £49.25
Revenue (annual)
£58.14M
16.4% HVC contribution
High Value
30,229
16.4% of base
Mid Value
75,318
41.0% of base
Low Value
78,260
42.6% of base
Churn Risk
9.0%
Elevated — intervention needed
Multi-SIM
16.9%
Competitor SIM penetration
Data Users
86.5%
12.2% use intl