Aarvian / Telecom Operator
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Zone Drilldown
South West · Zone

Exeter

Maintain· P4Monitor
“Low priority”
Why this verdict
Penetration
75%
Low
Network
69.8 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 20.99
Low
Churn Risk
12.8%
Elevated
Total Subscribers
97,030
of 130,000 population
Blended ARPU
£20.99
HVC ARPU £45.09
Revenue (annual)
£24.44M
15.0% HVC contribution
High Value
14,513
15.0% of base
Mid Value
32,048
33.0% of base
Low Value
50,469
52.0% of base
Churn Risk
12.8%
Elevated — intervention needed
Multi-SIM
18.6%
Competitor SIM penetration
Data Users
87.6%
21.6% use intl