Aarvian / Telecom Operator
›
Zone Drilldown
South West · Zone

Bath

Maintain· P4Monitor
“Low priority”
Why this verdict
Penetration
72%
Low
Network
65.8 FOM
Poor
S&D Rank
Strong
Excellent
Customer Value
ARPU 17.86
Low
Churn Risk
15.8%
Elevated
Total Subscribers
67,473
of 94,000 population
Blended ARPU
£17.86
HVC ARPU £40.92
Revenue (annual)
£14.46M
12.2% HVC contribution
High Value
8,198
12.2% of base
Mid Value
22,415
33.2% of base
Low Value
36,860
54.6% of base
Churn Risk
15.8%
Elevated — intervention needed
Multi-SIM
15.9%
Competitor SIM penetration
Data Users
77.1%
21.3% use intl