Aarvian / Telecom Operator
›
Zone Drilldown
South West · Zone

Gloucester

Attack· P2Fix Network First
“Capex upgrade then channel push”
Why this verdict
Penetration
78%
Low
Network
81.8 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 23.3
High
Churn Risk
2.7%
Normal
Total Subscribers
101,083
of 130,000 population
Blended ARPU
£23.3
HVC ARPU £40.3
Revenue (annual)
£28.26M
12.4% HVC contribution
High Value
12,536
12.4% of base
Mid Value
40,152
39.7% of base
Low Value
48,395
47.9% of base
Churn Risk
2.7%
Within normal range
Multi-SIM
8.8%
Competitor SIM penetration
Data Users
83.3%
19.1% use intl