Aarvian / Telecom Operator
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Zone Drilldown
West Midlands · Zone

Coventry

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
111%
High
Network
88.1 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 26.88
High
Churn Risk
5.5%
Normal
Total Subscribers
405,475
of 366,000 population
Blended ARPU
£26.88
HVC ARPU £54.32
Revenue (annual)
£130.81M
20.7% HVC contribution
High Value
83,788
20.7% of base
Mid Value
186,305
45.9% of base
Low Value
135,382
33.4% of base
Churn Risk
5.5%
Within normal range
Multi-SIM
10.2%
Competitor SIM penetration
Data Users
95.6%
13.2% use intl