Aarvian / Telecom Operator
›
Zone Drilldown
Yorkshire & Humber · Zone

Sheffield

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
111%
High
Network
88.7 FOM
Good
S&D Rank
Strong
Excellent
Customer Value
ARPU 25.26
High
Churn Risk
4.0%
Normal
Total Subscribers
646,103
of 584,000 population
Blended ARPU
£25.26
HVC ARPU £56.29
Revenue (annual)
£195.85M
18.2% HVC contribution
High Value
117,607
18.2% of base
Mid Value
286,310
44.3% of base
Low Value
242,186
37.5% of base
Churn Risk
4.0%
Within normal range
Multi-SIM
11.0%
Competitor SIM penetration
Data Users
91.6%
16.6% use intl