Aarvian / Telecom Operator
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Zone Drilldown
Yorkshire & Humber · Zone

Bradford

Maintain· P3Protect & Grow ARPU
“Upsell + loyalty”
Why this verdict
Penetration
96%
High
Network
90.5 FOM
Excellent
S&D Rank
Strong
Excellent
Customer Value
ARPU 24.21
High
Churn Risk
2.1%
Normal
Total Subscribers
513,181
of 537,000 population
Blended ARPU
£24.21
HVC ARPU £55.11
Revenue (annual)
£149.09M
18.4% HVC contribution
High Value
94,439
18.4% of base
Mid Value
196,131
38.2% of base
Low Value
222,611
43.4% of base
Churn Risk
2.1%
Within normal range
Multi-SIM
9.2%
Competitor SIM penetration
Data Users
90.8%
14.8% use intl